“But you likely haven’t acted on it, so really what is the loss?”Ĭake added that this incident could serve as a warning for people participating in something like Roll up the Rim to remember no prize is guaranteed until it is officially verified by the company running the contest. “You probably thought, ‘this is great, I can pay off that credit card,’” said Cake. London-based lawyer Nick Cake says the opportunity for someone like McDougall or Kirk to seek further compensation will likely rest on if there was any “loss” by the customers that got the incorrect message.
“It doesn’t really mean anything to me thinking I won $10,000 to now $50,” Kirk told Global News, adding the significant prize would have been life-changing for her. Nicole Kirk, an Oakville, Ont., resident that has gone through the same thing as McDougall, says she does not want to accept the $50 gift card either.
